Don Imus on Fox Business?
- How will Imus "fit" on a business show? His show isn't about business, but there are ways they can make it more business like. They will, of course, have a crawl on the bottom of the screen with business news and probably put additional information on side boxes. Furthermore there are designated breaks during his radio broadcast that I'm sure Fox will use to promote important business news.
- What about that time of day? The show would run from 6 am until 9 am EST right up to the opening bell. For many, this is a great opportunity to find out what happened over night in foreign markets and to interview those who might make a play on the day's business news. It is the end of this type of programming that makes some think Fox is throwing in the towel. The reality is, that information can also be conveyed with crawlers.
- What is the biggest benefit for Fox Business to having Imus on the network? He has access to millions of listeners who will hear about the Fox Business brand every day on his program. Furthermore, he is a major name in the radio industry.
So, would Don Imus be good for Fox Business? It is hard to say, but both TV and radio are "numbers" games and Imus certainly has the eyes and ears that the Fox Business Network would love to have watching its network.
Kevin Price is Host of the Price of Business, the longest running show on AM 650 (M-F at 11 am) in Houston, Texas and on AOL Radio. His articles often appear in Chicago Sun Times, Reuters, USA Today, and other national media. Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com. You can also find Price on Strategy Room at FoxNews.com.
Labels: Alexis Glick, CNBC, Don Imus, Eric Bolling, Fox Business Network
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