When It Comes to Marketing a Business, Stop Spinning Wheels

On this week's Houston Business Show I interviewed our new expert, Andy Valadez of Marketing Dynamics. One of the things he discussed is the on going problem facing businesses of "hit and miss" when it comes to marketing. Some people will throw several hundred dollars on newspaper ads here, a few thousand on TV there, and a few thousand more on radio, but have little or nothing to show for it. Many businesses know why they got into the business they are in and think customers will naturally follow. It doesn't work that way in the real world, that is why you need serious marketing assistance.

Consultants like Andy Valadez build a foundation of marketing that makes sense for the particular business in question. They are strategic thinkers who know that PR, advertising, and sales are all mere pieces that rest on the marketing platform. There are several quality strategic marketing firms out there and I have found Marketing Dynamics to be one of the best for meeting the needs of emerging businesses. I encourage everyone to visit with firms like Marketing Dynamics and others to find the one best suited to meet a company's objectives and not spin your wheels with costly "hit and miss" approaches. I'm delighted to have Andy as a Business Show Advisor.