Tuesday, January 15, 2008

Sprint's Creepy Commercial

I typically like Sprint's commercials. Yes, they are low key and they don't stick with you for a long time, but they are fun and get to the point. The most memorable one to date for me is the "Crime Deterrent" one where the phone user throws his phone to show that fighting crime is one of its functions (see video).

The latest one has individuals being able to do so much more, it is like having many "mini mes." I'm sorry, I found the ad a little creepy. I'm usually spending most of my time simply looking at it, rather than hearing the message.

On the other hand, I did hear enough to know what it was. It is also one of those ads that people will write and talk about (like here). So who knows, maybe it is a little effective. However, it isn't the type of ad for me. I would love to get the thoughts of others.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

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Anonymous Mad AdMan said...

I actually like the one you found creepy and found the one you liked violent. I guess it takes all types!

8:55 PM  
Anonymous Jake said...

I think creepy works. I think it will stir a discussion like you are creating here that will only benefit the company. Sprint has made dozens of commercials, most of which are anything but memorable. This helps!

9:13 PM  
Anonymous Anonymous said...

I didn't see it because I don't watch TV. Your post only validates that decision.

10:15 PM  
Anonymous Sally Yard said...

That is one of my favorite commercials. Although my empathy pain sometimes gives me a headache.

9:35 PM  
Anonymous Red Through and Through said...

My favorite ads are political. I remember the one in which the younger Republican was driving with the old Democrat and the Republican warned that they were going to run out of gas and the Democrat ignored him. They ran out, it was "time for a change."

7:41 AM  
Anonymous Anonymous said...

There are many "creepy commercials" out there today. There's one where some guy has a bunch of little heads all over his body talking to him. Does anyone know what that is?

5:01 PM  

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