Wednesday, November 12, 2008

The Price of Business and the "Syndication Effect"

One of my objectives is to get the media that my company is developing in front of as many ears and eyes as possible. That is, after all, the purpose of media. The Price of Business Show is the longest running program on CNN 650, which is in the Houston market. Lately, I have been getting calls and emails from all over the country. Florida, Michigan, New Jersey, Pennsylvania are just a few of the states that have been taking a part in the program (you will get an example by clicking the image above). Thanks to the Internet, the show may already be "syndicated." I like to call this phenomenon the "syndication effect." We are nationwide, even thought the program is broadcasted locally.

CNN 650 is a partner with AOL radio and as a result, many of my listeners are listening to my show in their car, on the bus, and at the restaurant on their Ipods. Furthermore, with the ease of finding our media through Google searches (with over 150,000 unique visitors each month) and our growing business media platform (including USBusinessDaily.com, ChicagoBusinessDaily.com, etc.), our reach is only expected to expand.

The syndication effect doesn't end with AOL radio. Rarely does a day go by that I don't see an article of mine from BizPlusBlog.com in Reuters.com, USAToday.com, ChicagoSunTimes.com, or other major media. Blog syndication services, such as Blogburst, is continually changing the way people get seen and heard.

A very popular concept these days is the effort to become "almost famous." With some solid and consistent content and strong efforts to get your information seen, it is easier than ever. Furthermore, with websites like ours enjoying visitors measured in the hundreds of thousands monthly, it is very feasible to be a player in media today.

Kevin Price articles frequently appear at ChicagoSunTimes.com, Reuters.com, USAToday.com, and other national media.

Kevin Price is Host of the
Price of Business (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at PriceofBusiness.com. Visit the archive of past shows here.

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