Wednesday, November 21, 2007

Innovative Program Makes TV Ads Very Affordable in Houston

The Houston Business Show and Marketing Dynamics are implementing a unique marketing campaign that provides businesses with TV, radio, web, ezine advertising, and more for the typical price of utilizing one media. This from Houston's dBusinessNews on the elements of the program:

* 7 ads a day, M-F between 6 AM and Midnight on the hottest new channel in Comcast's interconnect -- Fox Business Network, which is in over 600,000 homes for 13 weeks

* Quarterly interview on the Houston Business Show (M-F at 11 AM on CNN 650)

* Promotion of the ad campaign (and your business) on the radio show

* Campaign (and your business) featured on the home page of HoustonBusinessShow.com (under "As Seen on TV" link)

* Promoted in the
Houston Business Review that goes to over 50,000 every week during the campaign

* All production costs are included

* This ad campaign is below market on the TV alone, but includes all these other excellent elements. This is an excellent opportunity to have a multimedia campaign at a very reasonable cost.

I admit, I'm practicing a little "crass commercialism" here, but I am also providing something that I think many small business owners would be thankful for this time of the year. At only $4500 a business over three months, it is quite an opportunity. Get more information from Andy Valadez at Marketing Dynamics by emailing him at andy@marketingdynamics.org or by calling him at 713.560.3348.

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