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Thursday, March 27, 2008

Fox News Does It Again

Fox News and Rupert Murdoch clearly have the "Midas Touch" and is seen in the results of virtually all of their business decisions. The latest brilliant stroke is their daily America's Election Headquarters programming that dominates much of the news day.

Initially I had my doubts. It was beginning to look like an election cycle destined to drag rather than light up. Than the most historically important election in years became one of the most exciting, thanks to the dramatic struggle between Clinton and Obama with a primary that simply won't end. I'm sure the other networks will expand their coverage, but they will likely appear to be seen as merely trying to catch up.

This is typical of News Corp. They always seem to be significantly ahead of the curve and are often found in the role of defining it. Fox's ratings are significantly higher than any of its competitors. This is because of the fact that it enjoys personality driven media, a unique philosophical view not found in other media, and they seem to have a crystal ball that appears to show what's next. It will be interesting to watch the network continue to go and grow.

For a copy of the free report, "Why Your Marketing Isn't Working," email Info@HoustonBusinessShow.com and put "marketing" in the subject line.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

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1 Comments:

Anonymous Dawn Wood said...

No question about it, Fox knows what is doing.

9:27 PM  

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