The Screen People Will Watch in the Future is in Your Pocket
In the future, there will be more and more ads being sent to mobile devices. This is because they can target the audicence better by interest, age, gender, and geography. Furthermore, text ads get noticed in a way web ads and (in particular) email spam never enjoys.
One definite piece of good news for fans of traditional media is that these devices will actually bolster the health of television, not undermine it. Devices will be able to use more video (20 percent of all young people already have smart telephones such as the iPhone, as stated above) and ads that would normally be on TV will also show up on the small screen.
The future of media looks very interesting and very small.
According to recent surveys on marketing, most advertising attracts sellers (others who want you to buy more ads) and not buyers. Do you want to know why? Email info@HoustonBusinessShow.com and put "marketing audio" in the subject line and we will get it to you.
Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.
Labels: CNET, Internet, IPhone, marketing, smart phones, Television, video
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