Thursday, March 12, 2009

The Rising Star of Glenn Beck

Glenn Beck is nothing short of a media phenomenon. In his own words, a mere five years ago, he was just a DJ on the radio. Today he has the third highest rated show on cable news (this, after being on the Fox News network for only a month), a rapidly expanding radio audience, a very popular magazine, and an excellent career as a successful author. So how did Beck go from "no one" (as he likes to describe himself ) to one of the hottest properties in media today? The following are just a few of the reasons:

  • Beck knows his limitations. He has no problem making fun of himself, reminding people of his humble roots (including a long time sufferer of alcohol addiction), and simply telling guests that he "doesn't understand." When he says that, he's sincere. He wants to assume the person on the program who is trying to destroy jobs through excessive taxation on capital formation or whatever terrible policy, is doing it with the best of intentions. "Help me understand what you are doing?" This is disarming and I think he asks questions in the same way many other Americans would if they had the opportunity to visit with these decision makers.

  • Beck is about philosophy and not party. Beck could care less about party affiliation. Many radio hosts lost credibility in the last election cycle by making it a war between McCain and Obama. The real battle is between socialistic worldviews and those who support freedom. To support McCain was to support different forms of socialism, not economic freedom. Sure, Beck reluctantly supported McCain as the lessor of two evils, but never became a cheerleader, which was a common practice of many radio hosts.

  • Beck doesn't take himself too seriously, but he does take his issues seriously. New viewers of Beck might disagree, in light of the very serious tone he has taken since Obama's inauguration, but the host is also a noted comedian in his own right and uses humor as a powerful tool to get his message out. Even today with his sober tone, he may take the issues seriously, but he doesn't over play his own importance.

  • Beck does his homework. He doesn't merely depend upon others to be informed and he provides original perspectives. He is actually a "thinking" radio host and not a mere talker. Unlike many pundits who have good "gut instincts," Beck is different. Many of the major names in talk radio tend to be more "feelers" about major issues than thinkers. This is seen in their often inconsistent take on policy issues and their lack of understanding of the Constitution. These are not the kind of issues facing Beck.

There is no doubt that Beck is articulate and charismatic, but those are not the main reasons for Beck's success. It is his thoughtfulness and convictions that makes him a rising star.

Kevin Price is Host of the Price of Business, the longest running show on CNN 650 (M-F at 11 am). Eric Bolling of Fox News and Fox Business and says that Price’s Blog “is very influential and moves the blogosphere.” Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com.

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