The Rising Star of Glenn Beck

Glenn Beck is nothing short of a media phenomenon. In his own words, a mere five years ago, he was just a DJ on the radio. Today he has the third highest rated show on cable news (this, after being on the Fox News network for only a month), a rapidly expanding radio audience, a very popular magazine, and an excellent career as a successful author. So how did Beck go from "no one" (as he likes to describe himself ) to one of the hottest properties in media today? The following are just a few of the reasons:

• Beck knows his limitations. He has no problem making fun of himself, reminding people of his humble roots (including a long time sufferer of alcohol addiction), and simply telling guests that he "doesn't understand." When he says that, he's sincere. He wants to assume the person on the program who is trying to destroy jobs through excessive taxation on capital formation or whatever terrible policy, is doing it with the best of intentions. "Help me understand what you are doing?" This is disarming and I think he asks questions in the same way many other Americans would if they had the opportunity to visit with these decision makers.


• Beck is about philosophy and not party. Beck could care less about party affiliation. Many radio hosts lost credibility in the last election cycle by making it a war between McCain and Obama. The real battle is between socialistic worldviews and those who support freedom. To support McCain was to support different forms of socialism, not economic freedom. Sure, Beck reluctantly supported McCain as the lessor of two evils, but never became a cheerleader, which was a common practice of many radio hosts.


• Beck doesn't take himself too seriously, but he does take his issues seriously. New viewers of Beck might disagree, in light of the very serious tone he has taken since Obama's inauguration, but the host is also a noted comedian in his own right and uses humor as a powerful tool to get his message out. Even today with his sober tone, he may take the issues seriously, but he doesn't over play his own importance.


• Beck does his homework. He doesn't merely depend upon others to be informed and he provides original perspectives. He is actually a "thinking" radio host and not a mere talker. Unlike many pundits who have good "gut instincts," Beck is different. Many of the major names in talk radio tend to be more "feelers" about major issues than thinkers. This is seen in their often inconsistent take on policy issues and their lack of understanding of the Constitution. These are not the kind of issues facing Beck.
  

There is no doubt that Beck is articulate and charismatic, but those are not the main reasons for Beck's success. It is his thoughtfulness and convictions that makes him a rising star.

Kevin Price is Host of the Price of Business, the longest running show on CNN 650 (M-F at 11 am). Eric Bolling of Fox News and Fox Business and says that Price’s Blog “is very influential and moves the blogosphere.” Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com.

When the Internet Acts Like TV

The convergence of media -- TV, radio, Internet, and print -- is one of my favorite subjects. It isfascinating to see how the various media compliment each other and how the lines between each of them continue to become more blurry. For quite some time the move has been towards making the Internet "more legitimate." In the history of the World Wide Web, sites have evolved from print, slowly added audio, and now has video. The "on demand" power of the Internet makes it the rising star of all media.

How great the influence of the Internet was recently demonstrated when I was watching my TV and turned the channel to CNN. As I watched the network a "button" popped up that reminded me of something you would see online. The blue image on the screen said "Press Select for CNN Enhance." Of course, I quickly succumbed to temptation.


I hit select and a minute or so later (it seemed rather slow), my TV became even more like the Internet. It is interesting that media sees a web page as a more "enhanced" media than a television set. So much for its self-esteem. The site (I am not sure what else to call it) has CNN wallpaper in the background, the CNN logo in the corner, video on another top corner, images lined across the bottom that reflect a category you are on that goes from top to bottom. You can see the top stories, review US and world news, get the latest in business content, find out about technology and science, and more. As you hit these major categories, you find images of numerous subcategories, and when you hit them you find multi-page articles.


To get you more involved in the CNN experience, you can see how people are voting today on a policy issue under "Quick Vote." In order to participate, you are encouraged to go to CNN.com to state your opinion.


I view the enhanced features of CNN to be a significant win for the Internet and only further demonstrates how that media continues to grow. I have been to websites who offer the type of features on CNN Enhanced and it begs the question, do we actually need TV? Only time will answer that question.





Kevin Price is a syndicated columnist whose articles frequently appear at ChicagoSunTimes.com, Reuters.com, USAToday.com, and other national media. Kevin Price is Host of the Price of Business (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at PriceofBusiness.com. Visit the archive of past shows here.

Lessons from the Slightly Famous

The pursuit of one’s “fifteen minutes of fame” is easier now than any time in history. No longer do the masses have to live in the shadow of the famous because they have the tools to cheaply make a name for themselves.

YouTube has been a significant driver in this effort. People are battling it out with mattresses in a college dorm, a kid jumps from a second story window on a trampoline (bad idea), a person cries out in defense of an actress taking a pounding from the media. These people become the talk of the web for a least a day or so. There are those who seeking fame for reasons other than ego and entertainment purposes and they are a growing breed of entrepreneurs.

In the old days the media drove information. Occasionally a person got his letter to the editor in the newspaper, he or she would get on the radio as the “person on the street.” Besides such scenarios, there was a huge chasm between the media and the average person. The Internet is changing all of that.

In the book, Get Slightly Famous, author Steven Van Yoder writes about the forces available online for the average person to leave his mark and to get noticed. They do so in order to set themselves apart as the expert and to get the notoriety and recognition of such. This becomes a way to attract new customers.

In the early days of the Internet people simply had a website. These domains were little more than 24 hour brochures. Now there are far more tools available.

Blogging. People create their own web platforms where they tell people their unique opinion on politics, finance, marketing, movies, and more. Whatever their passion, vocation, obsession, or all of the above. Recently an article I wrote had close to 120,000 impressions on one day on Reuters.com. An article I wrote on Neil Cavuto of Fox News and Business led to his office contacting me and wanting to find out if I would be interested in having him on my show. The reach of blogging is breath taking.

Podcasting. This includes video and audio. Audio is cheap to start, in some cases it is even free. Video costs more, but could leave a bigger impression. The web is about the convergence of media – bringing several types of media to one place. Essentially, individuals can create a media network of their own.

Social networking. Twitter, Plaxo, and LinkedIn are just a few of the tools that business leaders are using to tell others about their influence.

But the Internet is not the only vehicle available:

People are writing books like never before. With Print on demand technology, people can self-publish at a fraction of what it use to cost and not fill their garage with books that may or may not get sold. Such books are not typically being written in order to become rich, but to be semi-famous.

People are buying air time on the radio and TV. They are not buying commercials where they can be lost among the many who merely sell, buy are buying programs that demonstrate their expertise as a way to attract customers.

People are giving speeches. Most towns have numerous organizations that are looking for speakers. Chambers of commerce, Rotary Clubs, and networking groups to name a few. When you give a speech to such groups you further differentiate yourself as the expert and find it very easy to find the clients that create more business.

The only downside to such activities is that it is difficult to make your website the place to be found without traffic or to be identified as the person to give speeches. Furthermore, there is an opportunity cost to pursuing such activities. You are trading the thing you do for a living to pursue the opportunity to get more business.

There is a company I am working with that is making this transition easier for entrepreneurs called USBusinessDaily.com. They have a free white paper that is available for the asking at Info@HoustonBusinessShow.com. I strongly encourage you to request it today.

Kevin Price articles frequently appear at ChicagoSunTimes.com, Reuters.com, USAToday.com, and other national media.

Kevin Price is Host of the Price of Business (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at PriceofBusiness.com. Visit the archive of past shows here.

Denny's Gets Tough with Competition

Recently I had breakfast with a business associate at Denny's and found it a very interesting experience. When I walked in the store I saw signs comparing Denny's to the competition. How they offered "real food" versus the wimpy breakfast meals of the competition. In fact, you begin to get the impression that eating breakfast anywhere else but Denny's means you are either stupid, or you like wimpy food.

This emphasis doesn't end at the locations. I visited Dennys.com and noticed the slogan for the company and seen often in the site is "Real Breakfast 24/7." They are definitely putting other restaurants on notice.

This message is also seen in their new TV commercials, which they display with pride at Denny's website. The "heroes" in these commercials -- those demanding their Denny's breakfast -- are not particularly endearing or attractive (typically the best actors for such spots), but they are tough. They want their Denny's and they want it now.

I don't know if these ads are successful or not, but they are being noticed. In an environment with so many commercials that are easy to ignore, this is certainly saying something.

For a copy of the free audio program and free report, "Why Your Marketing Isn't Working," email Info@HoustonBusinessShow.com and put "marketing" in the subject line.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

Attracting Buyers Instead of Sellers

The latest "hot button" on my radio show is the importance of attracting buyers and not sellers in your marketing. It seems like a "no brainer," after all, no one purposefully seeks people who want to sell to them, they want to find people who want to make a purchase. Ironically, their marketing often has the exact opposite effect.

How does that happen? It is really quite simple. Every day, business people are eagerly developing slick radio, print, TV, and web ads with the intention of attracting new customers. The car dealer who is hoping to snag a few customers, the home builder developing a new subdivision, or the accountant wanting to help more businesses with their taxes. All with smart intentions, but they often suffer the wrong results.

When they write these ads they fill them with broad hyperbole that says little about the company, bore potential customers with songs they don't want to hear, or make claims that every other company can boast (you are open FIVE DAYS A WEEK? What a concept!).

Meanwhile there are untold numbers of account executives who are in desperate need of customers. There has been a major shift as to where people go for their news and information and most in media sales can't keep up with the changes. They are losing customers faster than they are gaining them.

So while the rest of us shun print advertisements, clever radio spots, TV ads, and other propaganda. These account executives often look for such content exclusively. They will spin their radios away from their favorite songs if they think there is a potential buyer -- that could be you -- out there waiting for them to call. Just think, spending thousands on an advertisement that solicits other advertisement sales people.

So what can buyers do differently? They can emphasize their differences with other companies by shying away from price competitive approaches and focusing on the things that separate them from the pack. They can position themselves as the expert and instead of placing their content where people don't watch, read, or listen, but where such gets attention. This form of sophisticated marketing makes a major difference in a company's performance.

So it is time to ask the question, is your marketing working for you or is it merely attracting more sales people? We want to help you answer that question in a new audio program available at no cost by emailing info@houstonbusinessshow.com and put "marketing" in the subject line.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

Does Your Marketing Work?

Most businesses have marketing today that, simply, doesn't work. There has been a massive paradigm shift in the world of business and most have been lost by viewing the symptoms of it (e.g., the dramatic rise of the Internet), but are largely unaware of the larger issues that are going to devastate businesses if they fail to be aware of those trends.

* There is a reason why businesses are placing their brand in actual programs (e.g., "The Old Spice Half Time Report)

* There is a reason why major media is moving their programming online and are desperately trying to get you to see the adds before you see the programs

* Businesses are buying air time on the radio and TV and are not merely "slicing, dicing, or chopping", but actually providing valuable information to become life long clients

* They are not limiting themselves to one or two outlets of information, but are taking a complete multimedia approach to reach potential audiences

The bottom line is that today's consumers are more savvy and cynical than in any time in media history. They are savvy and no longer do people merely wait for the answer when watching a TV show that tries to keep them on with a trivia question. Instead, most find it during the commercial break and often don't come back to the show because they are lost in another web search. They are cynical, because they know when they are being sold in the messages they see and hear and many are no longer standing (or sitting) for it.

Marketing has changed people in business dramatically and the savvy (and even cynical) marketer is going to know how to respond to that challenge. It begins by thinking like the very people they are trying to reach.

For a copy of the free report, "Why Your Marketing Isn't Working," email Info@HoustonBusinessShow.com and put "marketing" in the subject line.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

Phantom Cell Phone Sensation

Let's face it, our lives are better because of technology for many reasons. We can access the information we want quicker and at unheard of locations just a few years ago. But I have been noticing a recent down side lately.

Have you ever sat in a comfortable chair watching a TV and feel a vibration in your pants leg and you think it is your phone? Sure enough, if you are my age, getting to it isn't as easy as it use to be so you struggle to get your hand in your pocket and you find the phone isn't even there. In fact, this problem has become so common that I actually now feel the outside part of my leg and make sure before I dive in.

It appears I am not the only one with this problem. Medical professionals have a name for it. They call it "phantom cell phone sensation." It is similar to what amputees feel after they lose a limb. There is the feeling that it is still there. In our case, we feel the vibration with no cell phone around.

Unfortunately for me, this problem will not go away any time soon. I'm on the air M-F, I also do weekly TV shows, and in between such I am in meeting after meeting. I have to keep it in vibrate mode or off (which I do on TV because of static it generates on my microphone even in vibration mode).

So if you were concerned that you were developing health issues, it appears there is no concern. It is just the "haunting" effect of technology. However, I will remind you that I'm not a doctor and don't play one on TV, so visit a doctor's second opinion if you have any questions. There is nothing like our litigation nation; but that will be another blog topic. Note on the video. I found this on YouTube, an example of others who suffer from this same issue.

Order Kevin Price's audio program The Accumulators, which explains the impact that the Internet is having on marketing and consumer behavior. It is available online here for only $10 plus p and h. Receive the Houston Business Review e-zine free each week by clicking here.