Fox News at 10 Years
Fox is 10 years old now and is now multiple times more prosperous than its closest competition. In a very short period of time it has eclipsed the once all powerful CNN (which has 26 years under its belt) as the number one cable news network.
According to USA Today "Fox News Channel now draws an average of 840,000 viewers daily (6 a.m. to 11 p.m.) as compared with CNN's 448,000 and MSNBC's 270,000." Fox, therefore, has almost twice the ratings as CNN and more than three times the numbers of MSNBC. Off the charts altogether are the many other also rans in the cable news arena.
The million dollar question is, why is Fox number 1? The answer to me is quite simple, it has clearly differentiated itself from the competition. While its critics dismiss it as "right wing," the forceful (but not that ideological, in my opinion) network has attracted a huge number of disenchanted TV viewers who were seeking something more than the typical liberal media positions. It has a number of journalists who lean to the right, but it seems to be one of the few places one can get both sides. Conservativism, which may be the largest represented philosophy in our population, and its adherents feel they have no place to go but Fox. Meanwhile, there are plenty of other cable networks that are touting very similar philosophies one another. As a result, they fall far behind because their belief systems are so similar.
Fox News is providing proof that free enterprise works every place, including in the market place of ideas.
According to USA Today "Fox News Channel now draws an average of 840,000 viewers daily (6 a.m. to 11 p.m.) as compared with CNN's 448,000 and MSNBC's 270,000." Fox, therefore, has almost twice the ratings as CNN and more than three times the numbers of MSNBC. Off the charts altogether are the many other also rans in the cable news arena.
The million dollar question is, why is Fox number 1? The answer to me is quite simple, it has clearly differentiated itself from the competition. While its critics dismiss it as "right wing," the forceful (but not that ideological, in my opinion) network has attracted a huge number of disenchanted TV viewers who were seeking something more than the typical liberal media positions. It has a number of journalists who lean to the right, but it seems to be one of the few places one can get both sides. Conservativism, which may be the largest represented philosophy in our population, and its adherents feel they have no place to go but Fox. Meanwhile, there are plenty of other cable networks that are touting very similar philosophies one another. As a result, they fall far behind because their belief systems are so similar.
Fox News is providing proof that free enterprise works every place, including in the market place of ideas.
posted by Kevin Price at 3:46 PM
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