The Birth of Modern Public Relations
According to a news release from Business Wire "this year marks the 100th anniversary of Ivy Lee's first press release. Known as the father of public relations, Lee's first press release is considered the birth of the public relations industry as we know it today." Since this time the way information is conveyed has never been the same.
In 100 years we have developed mass media, press secretaries, communications directors, news wire services, and numerous other tools for getting the message out. Some PR efforts are for crisis management, others are in order to get cheap publicity (there are terminologies in the industry, "paid," which is typically advertising and "earned," which is PR), all of them have traditionally been at the mercy of the news media that interprets the stories for the news consumers.
The Internet, however, is increasingly changing this. More and more companies and individual use services like PR Newswire, Business Wire, DBusiness News, and the HoustonBusiness.com Media Room to get the message out, largely unfiltered or manipulated by the media and at a very reasonable cost. It is one more example of the power of the Internet and how it is leaving traditional media in the dust.
Now, it is not at all unusual to put your news release on one of these sites, have someone put a few key words in a search engine, and for the release to turn up on page one of that engine. The information brokers have to be losing a lot of sleep due to the power of the Internet and, more importantly, the power it gives to businesses of all sizes and even individuals.
In 100 years we have developed mass media, press secretaries, communications directors, news wire services, and numerous other tools for getting the message out. Some PR efforts are for crisis management, others are in order to get cheap publicity (there are terminologies in the industry, "paid," which is typically advertising and "earned," which is PR), all of them have traditionally been at the mercy of the news media that interprets the stories for the news consumers.
The Internet, however, is increasingly changing this. More and more companies and individual use services like PR Newswire, Business Wire, DBusiness News, and the HoustonBusiness.com Media Room to get the message out, largely unfiltered or manipulated by the media and at a very reasonable cost. It is one more example of the power of the Internet and how it is leaving traditional media in the dust.
Now, it is not at all unusual to put your news release on one of these sites, have someone put a few key words in a search engine, and for the release to turn up on page one of that engine. The information brokers have to be losing a lot of sleep due to the power of the Internet and, more importantly, the power it gives to businesses of all sizes and even individuals.
posted by Kevin Price at 4:16 PM
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