Friday, April 20, 2007

The Network News Mystique

It shouldn't surprise anyone that I'm a devoted viewer of news in general during the day and Fox News in particular. My posts at this blog reflect that fact. However, on those very rare days that I'm at home at 5:30 PM (Central), I begin looking for a network news channel like clockwork. In the past it was always NBC because I like the way Brian Williams presents. His liberal agenda, however, has me moving away from the network. Then, with the move of Katie Couric to CBS, I became very intrigued to watch that train wreck unfold. Now, more often than not, I'm tuning into Charlie Gibson (photo) of ABC News because it is slightly less biased than the other two.

The question is, with the several hours of news I see daily, why would I want to see the broadcast networks? It has come down to a few reasons:

* Creature of habit. Before there were so many cable news channels, people got their news from the networks at the end of the day. The younger a person is, the less likely this will be a factor.

* Entertainment quality. The networks spend significantly more on the 30 minutes of nightly news than the cable companies do on hours of their news programming. They use their best talent, with the best sets, and the finest graphics. If "good looking" broadcasts is important to you, than you probably still find yourself watching the network evening news.

* The "catch all" factor. When you cover the news 24/7 like they do on the cable channels and you find yourself watching them often, you often wonder if you are missing something because there is so much out there. That 30 minutes tells you all the major stories of the day (at least we hope).

* The major network "legitimacy." I think everyone wants to know what "the big networks" are saying. The stories they cover and the way they cover them often tells us the direction the news is going and the stories we can expect in the future.

In light of the fact that I'm typically disgusted by the liberal ideology pervasive in the "mainstream media" today, I'm surprised that I can still stomach it, let alone take extra steps to watch it. But through it all the major networks still have their own mystique.

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Anonymous Anonymous said...

I hate network news, they are all too liberal. You need to break this bad habit.

1:26 PM  

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