Sizing up the Glenn Beck, Katie Couric Interview

Part of the brilliance of the man known as Glenn Beck is his capacity to stay in the headlines. With that, it was not a surprise that the first interview that CBS aired of Katie Couric's new online series was with the controversial talk show personality. At the opening of the show you see a visual of Couric with photos of many personalities that we can expect on future shows behind her. I believe that many, if not most, of those interviews have already taken place. She chose Beck in order to attract viewers and she knew from that interview that he brought something that would catch viewers attention: his controversial remarks about Sen. John McCain. During the program he said he preferred Hillary Clinton over Obama (no surprise) and Barack Obama over John McCain. This raised more than a few eyebrows.

Republican Presidential candidate John McCain was never a conservative darling. The Arizona Senator has long been a rogue and has his name on more bills with liberal darlings like Kennedy and Feingold, than of Republican standard bearers. Be it his controversial views on immigration or his opposition to free speech in an effort to curtail the ability of individuals to support candidates, McCain was always more loved by the media than by the rank and file of the party. He won his party's nomination because of the huge number of independent voters and a media continuously singing his praises.

I'm among the many who has criticized Senator McCain, although I greatly admire his service to his country, I was always troubled by the radical directions he was willing to take this nation. Fundamentally, McCain was no more willing to defend the principles of the Constitution than Obama, he just had different priorities in regards to his desire for change. In spite of this, I would find it very difficult to say I supported Obama over McCain.

Radio host Mark Levin has immediately gone on the attack and John McCain has treated the remark as a compliment. I wanted to make a couple of observations of my own on the subject:

• Electing John McCain would mean more "wilderness wanderings" for the GOP. The Republican Party is in desperate need of reform. A candidate like McCain would only slow down that goal.


• Remember Jimmy Carter? There were two people that made me leave my family's strong liberal and Democrat roots. The most obvious one was Ronald Reagan, who is one of my favorite modern presidents. The second, was Jimmy Carter who could not have demonstrated more clearly how great the need was for our nation to go in another direction. Obama is going to likely have the exact same effect, except he is Jimmy Carter on Steroids.

The problem many observers are having is can we survive Obama's term? Worse still, could we survive an Obama reelection? The damage he has done, the numerous battle fronts he pursues, and his desire to create a paradigm shift in the way we govern are making us all concerned about the nation's future. On the other hand, many feel as though we are on the eve of a second American Revolution. This stage was set by the radical policies of the Obama Administration.

Kevin Price is Host of the Price of Business, the longest running show on AM 650 (M-F at 11 am) in Houston, Texas and on AOL Radio. His articles often appear in Chicago Sun Times, Reuters, USA Today, and other national media. Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com. You can also find Price on Strategy Room at FoxNews.com.

Couric Won't Replace King Any Time Soon

Rumor had it that Couric would soon be departing CBS due to her anemic ratings for CNN and would be replacing Larry King. That rumor largely came to halt with the announcement that CNN would extend its contract with King. This exclusive came from Media Bistro:

Sources tell TVNewser that CNN and Larry King have agreed to a contract extension, which will keep the anchor with the network through 2010, beyond his 77th birthday.

A recent New York Times

story speculating about Katie Couric's future reported that King's contract was set to expire in the summer of 2009.

The article also revealed the CBS Evening News anchor was eying King's CNN slot as a possible move if she were to leave CBS. "Couric discussed several things she might do if she left the anchor post, according to the executives, including a daily talk show to be syndicated by CBS, or replacing Larry King in a prime-time position on CNN," the Times story claimed.

CNN doesn't comment on employee contracts, but a CNN spokesperson tells TVNewser, "Larry is the best there is, he'll be here for a long time."

There was no talk on money, which surprised me, but I am sure it is significant.

I am no Larry King fan -- half the time he doesn't seem quite sure where he is or what he is doing. However, I think he makes far more sense for the format approach of his show then Couric would provide. Couric is about to become a media orphan, in my opinion. She is perfectly suited for early morning news shows (like Today, for which she is famous) and I am sure she probably believes that such programming is beneath her.

For a copy of the free report, "Why Your Marketing Isn't Working," email Info@HoustonBusinessShow.com and put "marketing" in the subject line.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

Is CBS News Using Rosie's Strategy for Ratings?

For the last several days I have felt like I have been watching Rosie O'Donnell, but she is largely under the radar screen. Instead, I have been watching the battle breaking out on national news between Dan Rather and CBS President Les Moonves over the "demise" of the network since "Rather left."

Rather says that the network -- and broadcast news in general -- have been "dumbing down and tarting up." Both comments seem to be pointed at Katie Couric (photo), although Rather denies it and says it is a statement about news in general. Les Moonves has gone immediately to war, calling Rather "sexist" and that he is suffering from sour grapes. Furthermore, Moonves argued that the network was devastated long before Rather left and before Katie got there, which is why the veteran needed to be replaced.

I'm now waiting for nasty comments about someone being "too fat," "too stupid," or having "bad hair." Oh, that's the Trump and O'Donnell debate, network news would never resort to that. Hmm, then again, I guess they already have. I deny, however, that the network is at all interested in "tarting itself up," in spite of my choice of a photo. Furthermore, would the major news network resort to Trump and O'Donnell tactics to increase ratings? Of course not.

CBS Should Hire Stone Phillips...Fast

Stone Phillips was "let go" today from NBC following a fifteen year as co-anchor of the very popular "Dateline" program. I believe that CBS should hire him fast.

The 53 year old veteran broadcast journalist is smart (Yale graduate), very articulate, handsome, and projects himself very well. He has won numerous Emmys and Peabody Awards over the years and has a reputation of being extremely professional. I believe he would be an excellent replacement for Katie Couric, who will be likely to leave CBS in the near future, in my opinion.

He has the right look and style to attract the younger set that Katie was suppose to get, but he is a mature enough male not to chase off the primary audience of nightly news (males who are 60 years old or older).

He wasn't let go because of lack of talent, but because of Draconian efforts by the peacock network to keep costs down. He isn't being replaced by anyone. Instead his co-host, Ann Curry will do the whole show on her own. Ann is extremely popular on the highly rated "Today Show" so choosing someone who had to go was quite simple in this scenario.

I believe CBS should jump on this. They can acquire him at a very competitive rate because of the circumstances he is under. I believe they should get him pinch hitting for Katie and put him in right away as the permanent anchor of the weekend news broadcasts. Don't be surprised if this happens quickly. Don't be surprised if this happens sooner rather than later.

I believe if we don't find him at CBS we will see him at the new Fox Business Channel in a very prominent role. This will not be the last we see of Stone Phillips.

The Incredible Shrinking Katie Couric

Katie Couric (photo, in much happier days) continues to struggle in the ratings game and the future looks grim, to say the least. There have been several firings all around her and reorganization in the news department is inevitable.

I've said on this site before that "I hate to say I told you so," but I must be lying, because I again want to point out that she was destined to fail. I pointed this out the day she joined CBS News. The reasons are simple:

* Nightly news is made up primarily of mature males and seem to like someone who can sit down and visit with them. An attractive, relatively younger woman may not fit that description when it comes to the weighty news issues of the day.

* Cheap ploys, like attempting to use an attractive woman to reach a more profitable and younger demographic won't work. The younger people want their news immediately. The best source for that is online.

* I think that older viewers (the average age of a nightly news watcher is 60) tends to be more conservative. Katie Couric built a reputation at NBC as a liberal and carries it with her to CBS.

Couric was "dead on arrival" when she arrived at Nightly News. I cannot say for sure what the future holds for her, but I feel comfortable saying that it doesn't include staying at CBS.

The Network News Mystique

It shouldn't surprise anyone that I'm a devoted viewer of news in general during the day and Fox News in particular. My posts at this blog reflect that fact. However, on those very rare days that I'm at home at 5:30 PM (Central), I begin looking for a network news channel like clockwork. In the past it was always NBC because I like the way Brian Williams presents. His liberal agenda, however, has me moving away from the network. Then, with the move of Katie Couric to CBS, I became very intrigued to watch that train wreck unfold. Now, more often than not, I'm tuning into Charlie Gibson (photo) of ABC News because it is slightly less biased than the other two.

The question is, with the several hours of news I see daily, why would I want to see the broadcast networks? It has come down to a few reasons:

* Creature of habit. Before there were so many cable news channels, people got their news from the networks at the end of the day. The younger a person is, the less likely this will be a factor.

* Entertainment quality. The networks spend significantly more on the 30 minutes of nightly news than the cable companies do on hours of their news programming. They use their best talent, with the best sets, and the finest graphics. If "good looking" broadcasts is important to you, than you probably still find yourself watching the network evening news.

* The "catch all" factor. When you cover the news 24/7 like they do on the cable channels and you find yourself watching them often, you often wonder if you are missing something because there is so much out there. That 30 minutes tells you all the major stories of the day (at least we hope).

* The major network "legitimacy." I think everyone wants to know what "the big networks" are saying. The stories they cover and the way they cover them often tells us the direction the news is going and the stories we can expect in the future.

In light of the fact that I'm typically disgusted by the liberal ideology pervasive in the "mainstream media" today, I'm surprised that I can still stomach it, let alone take extra steps to watch it. But through it all the major networks still have their own mystique.

Is Katie Couric a Hypocrite?

Katie Couric (photo) went through the terrible drama of losing a loved one -- her husband -- to cancer. All of us were in awe of her personal courage and wished her and her kids well through the process. Recently Elizabeth Edwards announced that her cancer is back and is not curable. The best she can hope for is to keep it at bay through various treatments.

Katie Couric interviewed Elizabeth and her Presidential contender husband, John, recently on the struggle of running for office while battling cancer. Katie told the candidate and wife that "family goes first and then work" and with that in mind, how can a candidacy for the Presidency be explained or justified. Mr. and Mrs. Edwards were shocked, mainly because the question was rude and, even more so, who it came from. Katie Couric, when her husband was diagnosed and fighting for his life, worked the very busy schedule of a professional journalist. Such individuals work 50 or 60 hours a week (and even more), and she appeared to not miss a beat.

As I indicated earlier, America supported Couric's decision as courageous. I believe it was during this time that the Today Show became unbeatable in the ratings war. So for her to be harsh to the Edwards who are choosing to fight their battle in this very personal way, it seemed inappropriate. America concluded that the battle that Katie's family had against cancer was very personal. I believe Americans feel the same about the Edwards. Some families might want to buckle down, be close, and fight it privately. Others may want to go on with their lives, while they have their lives, with gusto. This is the approach the Edwards' family is bravely taking. I believe everyone is shocked by Katie's response.

People are speculating as to why Couric was so harsh. Some say it was lashing out because of her continued rating problems, others believe it was from the deep convictions she developed because of her own personal experience, and others still believe she was merely being a tough journalist. If it is the latter, it didn't work. The Edwards quickly entered into the defensive mode and, in my opinion, the quality of the interview declined. She could have accomplished so much more from a position of empathy, rather than being holier than thou.

I'm no fan of the Edwards when it comes to their political beliefs, but I'm impressed with their courage and I commend them and others for the very personal way they are fighting this battle.

Katie Couric: In the News Again, And She Isn't Happy

I have been writing about the decline and demise of Katie Couric since she began her gig as anchor of CBS Evening News. Couric, who arrived at the network with much fanfare and a salary that is twice as high as her counterpart at ABC News (Charles Gibson) and three times more than Brian Williams of NBC. She has maintained a solid hold on third place virtually through out her short tenure.

Some are crying "sexism" and I actually projected that would play a role back in September when she started. The average viewer of a nightly news program is 60 years old and predominantly male. Such individuals may not be interested in getting their news from a relatively young lady like Couric. I argued back then that the viewer would be interested in hearing from someone more like them or the one who is like that smart older son.

Furthermore, the same demographic (male and 60) tends to be very conservative and Couric has made a career of showing her liberal preferences. I'll never forget her interview with Senator John Kerry (D-MA) when he ran for President in 2004. She was in awe of his "intelligence" and "charisma." I honestly expected her to jump in his lap! Much of the decline of Dan Rather was due to his obvious political agenda, such an approach wouldn't work with Couric either, regardless of how attractive audiences may find her.

In the end, there is little that can be done to save evening news, not even Williams or Gibson. It will likely always attract this shrinking demographic, because younger Accumulators (people in the prime of the career and taking care of children and parents) are getting their news online. Before long, relative "nobodies" will be doing the TV version and the "rock stars" of the industry will be exclusively on the Internet.

Katie Couric's Big Day

Today was Katie's big day as host of CBS Evening News. She made history by being the first female anchor of the most prestigious and important 30 minutes of news. Yes, I know, that is a lot of hyperbole, but that is the media's position on it, not mine. In reality, evening news is in desperate shape and Katie Couric wearing little to no clothes would not be able to likely save its staggering decline in viewership (by the way she was fully and appropriately dressed). Furthermore, the approach they took with Katie will likely contribute to this media's further decline.

First of all, the new approach is no longer the evening news. It is, instead, a mini version of a news magazine such as 20/20, Primetime Live, or 60 Minutes. Instead of making sure the major news stories were covered in less than 30 minutes, Katie gave Morgan Spurlock of "Supersize Me" fame an opportunity to trash our "divided nation" and to express his opinion that we need to stop operating in extremes in her new "Free Speech" segment. Furthermore she had Thomas Friedman of the New York Times on who discussed how we need to restore the friendly US that much of the world loved and appreciated (and often used as a doormat, but we won't go there). The new format was mildly entertaining, but it wasn't the "Evening News."

Second, it isn't the right approach to reach the typical Evening News viewer. That viewer is 60 years old and likes to hear from older sons (such as Brian Williams and Charlie Gibson) and not necessarily from that "chatty" Couric girl. I'm just talking the typical senior, in my opinion, not necessarily my view. I don't see her surviving long trying to reach the senior crowd. Further, the networks are actually trying to distance themselves from seniors and are trying to pursue the all important Accumulators -- 35 to 55 year olds who largely drive the economy today. Which is exactly why they pursued Katie, who falls in the age group and other parts of that key demographic.

Third, she won't likely reach the Accumulators either. Most of them are doing a lot of things at 5:30, but watching the evening news isn't one of them. They are picking up kids, making meals, taking care of parents, or several other things that have nothing to do with the smiling Katie. This audience is reached now, largely, through the Internet, which allows them to watch the footage they want to watch and see it when they care to see it. In no time the podcast version of the news will have a much larger audience then the TV broadcast, but with the rate evening news is going, that won't be saying much.

I hate to be negative. I actually like Katie and miss her on the Today Show, but I believe this experiment will fail and she will have an audience significantly smaller than she did early each morning on NBC. By the way, the morning shows like Today are about the only viable way to reach the all important Accumulators because they are busy multi tasking and find the background noise of information and the relaxed environment of the program a great way to launch a day. It is sad she left this viable place to reach an audience to go to the largely dead network news. But don't worry, we will likely see her on some other day time show in the not too distant future. Watch out The View!