Roger Ailes, Matt Egan, and the Changing Face of Cable News

Matt Egan is only 24, but he is already in a position that is well beyond his age. He is a news writer for FoxBusiness.com and has been in this role since 2007. Just a few years ago, Egan wasn't very sure what he wanted to do. He talks about an interview with Fox Business in a recent article in the New York Times: "Ray Hennessey, the director of business news, went to my college (the College of New Jersey), and also wrote for The Trenton Times. I kind of went to the interview not interested in business or TV, but I figured I’d give it a shot. And the interview was amazing. I was one of the first hires for the Web team." The old adage of "who you know" and the value of alumni relationships seemed to help the young Egan. However, I'm familiar with the standards of Fox Business and Fox News. Going to the same "old school" might get you noticed, but would not necessarily secure a career. Egan certainly had to bring his best game to the program.

Something that certainly helped Egan is the Roger Ailes Apprentice Program. In an article in Multichannel News, "Fox News Channel has quietly sought to increase its minority employee base through an apprentice program spearheaded by the network's most senior executives... CEO Roger Ailes created the network's Apprenticeship Program in 2003 in an effort to provide minorities at entry-level positions with an opportunity to gain valuable behind-the-scenes experience working at a cable network that otherwise wouldn't be available to them."

Essentially, Ailes doesn't believe that young people who are minorities are not getting enough opportunity to learn about this important industry. He wants to fast track opportunities for these often neglected groups. Ailes is quoted as saying “I didn't think enough minorities were getting access to the system,” Ailes said (Fox News Channel employee base is nearly 20% minority). “If there aren't a lot of people they know inside, then they don't necessarily have the same access as others.”

Since 2003, 20 young people have gone through this unique mentoring program and by 2008, over $900,000 had been spent on it. The senior executives who nominate young people for the program, often fresh out of college, go on to actually mentor the students they recommended if selected.

The program has certainly fast tracked Matt Egan's career. Although he seems very comfortable in his job today, he noted in the Times interview being challenged early on, "Getting beyond the businessy terms: derivatives. Mutual funds. Futures. Options contracts. I had no idea about the stock market. I wish I had taken business classes. I bought a business textbook ahead of time. I read that, and started reading The Wall Street Journal every day. We had a month and a half to prep." Even today, it isn't always smooth sailing, noting that his big problems today relate to "Keeping my cool. The stock market tends not to cooperate a lot. If the Dow’s up 100 points because an economic report came out, I’ve got to go back and change what I’ve just written."

Fox News and Fox Business have developed an innovative approach to acclaimating young people to the news industry that has, in my opinion, further positioned the networks as the industry leaders.



Kevin Price is Host of the Price of Business, the longest running show on AM 650 (M-F at 11 am) in Houston, Texas and on AOL Radio. His articles often appear in Chicago Sun Times, Reuters, USA Today, and other national media. Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com. You can also find Price on Strategy Room at FoxNews.com.

Newsweek Changes its Image, But can it Change the Future of Magazines?

Newsweek is joining a list of other publications that are trying to reinvent themselves as it undergoes a major design and image change that includes a look that is similar to The Economist magazine. Many publications are making similar efforts, whether they will be successful in remaining economically viable is doubtful.

I love print publications. Any time I discuss the subject of the decline of magazines or newspapers, I always feel compelled to throw that in. I'm not exactly sure why I do it. Maybe it is to explain that I don't have an agenda against print publications, but I think it is to point out that I find its demise as sad as anyone else (with the exception of those who make a living from such).

I'm now largely old fashioned, I own a Blackberry, while my most of my friends are "clicking along" with their IPhones and GPhones. Yet my old Blackberry (which I am up grading in a few months) is more than adequate to find all the information I need on what is going on in the news and more opinion columns than I will ever use. Furthermore, the content I find is usually up to the minute. Weekly magazines, like Newsweek, are typically outdated before the ink even dries. I find it very funny that publications like this have a date from a week out on its cover. I know, it isn't saying that it covers what is going to happen (it covers how long it is suppose to be on the stands), but the whole thing seems ridiculous.

The New York Times recently wrote about the changes and noted that "a major change in its identity, with a new design, a much smaller and, it hopes, more affluent readership, and some shifts in content." In my opinion, it will be in this latter area if Newsweek makes a difference.

The Times also reports “There’s a phrase in the culture, ‘we need to take note of,’ ‘we need to weigh in on,’ ” said Newsweek’s editor, Jon Meacham. “That’s going away. If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.”' I like this. because we are so deluged with the exact same headlines and the exact same stories on a daily basis. Something has got to give. "Giving" us a unique perspective, something not being offered by other news publications, would be refreshing. I'm delighted to read about the commitment, but will be more exciting if they can translate that into a reality. Talk is cheap and there is plenty of that online, in print, on TV, etc.

Part of changing its editorial approach should mean a serious look at philosophy. Currently, Newsweek has a reputation of being among the most "radical" among mainstream news publications. Inviting writers from a different perspective certainly couldn't hurt.

It is funny, because as Newsweek visually strives to look like the Economist, it is also trying to be more like it in content. The Economist has long been one of the most current, creative, and serious contributors to original content. I actually think that, in spite of the fact it has struggled like other magazines, that it will remain relevant. I am not so confident about the future of Newsweek.

Kevin Price is Host of the Price of Business, the longest running show on AM 650 (M-F at 11 am) in Houston, Texas and on AOL Radio. Eric Bolling of Fox News and Fox Business says that Price’s Blog “is very influential and moves the blogosphere.” Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com. You can also find Price on Strategy Room at FoxNews.com.

The More You Tax Something, the less You get of It

From the time I was 16 I was passionate about the future freedom of our country. Early on I came across a book entitled An American Renaissance, by then Congressman Jack Kemp. Kemp was an early architect of Reaganomics and an important soldier in the "Reagan Revolution."

One of the concepts conveyed in that book is that "the more you tax something, the less you get of it." Also, "the more you subsidize something, the more you get of it." Those simple words are at once a "no kidding" moment and, at the same time, really quite profound. That philosophy was being thoroughly violated in the world of Government in the 1970s under Jimmy Carter and it is all the more so the case in the world we live in today.

The New York Times Headlines states that "Jobless Rate Hits 8.5% as March Payrolls Fall by 663,000." This headline has followed months of business owners voting with their pink slips at the election results of last November. This is due to the fact that candidate Barack Obama made it perfectly clear that he intended to raise taxes on job creation.

Because of the Democrat's control of the Congress and the position of Obama, President Bush's tax cuts were not renewed. Those cuts had a direct effect on those who create jobs. Because of the failure to renew those cuts there was a marked increase in the Capital Gains tax, which will significantly undermine the economic activity that leads to more jobs. Than there is Obama's own proposal to dramatically increase the taxes of those who make $250,00 or more a year -- the very people who create most of the jobs. Add the many other taxes and regulations (which are very similar to a tax in their results) they are adding on the economy and we have a government waging a war on employment.

So Obamanomics are increasing unemployment by penalizing job creation, so what is it subsidizing? A great place to look is Obama's recent pork package also known as "stimulus" and the impact it would have on the various states, such as Mississippi. According to Fox News, Obama's measure would force states to allow people to receive welfare, even if they are not willing to work. For example, Barbour noted, that if the state of Mississippi wants to receive $54 million in increased unemployment benefits, they will have to expand the benefits to those not actively looking for employment or willing to take employment if offered. Barbour's decision not to take it led the state to receive less than $4 million of the expanded benefits.

In sum, Obama is taxing employment and subsidizing unemployment. The current headlines could be many things, but not surprising.

Kevin Price is Host of the Price of Business, the longest running show on CNN 650 (M-F at 11 am), AOL Radio, and CBS Radio. Eric Bolling of Fox News and Fox Business says that Price’s Blog “is very influential and moves the blogosphere.” Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com.

European Leaders Begin to Size up Obama

It seems like it has been years since Obama gave his speech in France in front of thousands of raving fans. People came in mass to stand at the feet of "the Messiah" who pointed towards a new era in international relations. Obama's polling numbers were off the chart through out Europe and leaders on the other side of the Atlantic were anxious to enter a new era with a new US leader.

We are now just a couple of months into the Obama Administration and reviews are beginning to come in from those same leaders who were very recently singing his praises.

French President Nicolas Sarkozy believes that Obama's approach of focusing on bailouts is fundamentally flawed and short sighted, declaring, "the problem is not about spending more, but putting in place a system of regulation so that the economic and financial catastrophe that the world is seeing does not reproduce itself."

The Wall Street Journal is reporting that "the prime minister of the Czech Republic slammed President Barack Obama's plan to spend nearly $2 trillion to push the U.S. economy out of recession as 'the road to hell' that European Union governments must avoid." Furthermore, "all of these steps, these combinations and permanency is the road to hell," Mr. Topolanek said. "We need to read the history books and the lessons of history and the biggest success of the [EU] is the refusal to go this way. Americans will need liquidity to finance all their measures and they will balance this with the sale of their bonds but this will undermine the liquidity of the global financial market," Mirek Topolanek said.

The Telegraph, a British newspaper recently had the headline, "Can Obama win Us Back?" It is sub titled "President Obama is losing friends - and the G20 will be a further test." The newspaper was referring to the lack of preparation the US put into its embassy positions. Clearly, for the US, international relations was on the back burner in the minds of British leaders.

Not all of the criticism is towards Obama directly, but the disagreement in approach is still obvious. Sweden was been facing a problem with its automobile industry that is very similar to what the US has faced, yet had a very different response to its problems. The New York Times reported that the "enterprise minister, Maud Olofsson, put it recently, 'The Swedish state is not prepared to own car factories.'" Saab lost over $340 million last year and has begun the process of "reorganization," which is one step short of bankruptcy.

Headlines through out Europe are generally taking a more negative, or at least, cautious tone and are increasingly doubtful about Obama's ability to move the US in the right direction. What is interesting about the criticism is that it is coming from countries that have been noted for being socialist for decades, but are now concerned that the US is taking an approach that is to the left of them. These are strange days indeed.

Kevin Price is Host of the Price of Business, the longest running show on CNN 650 (M-F at 11 am). Eric Bolling of Fox News and Fox Business says that Price’s Blog “is very influential and moves the blogosphere.” Steve Moore of the Wall Street Journal calls Price the “best business talk show host in the country.” Find out why and visit his blog at www.BizPlusBlog.com and his show site at www.PriceofBusiness.com.

New York Times is Worth How Much?

The New York Times, which is really a national newspaper with a comparable circulation to USA Today, has been reported to have a remarkably low value, according to Business Week. How low did the New York Times go? On Wall Street, its trading value has plummeted to half of what it enjoyed from just a year ago to $12.48 per share. That means it only has a market cap of less than $1.8 billion.

Business Week states, to "put this in perspective, CBS recently acquired tech publisher CNET, a much weaker media brand, for $1.8 billion. Add in the company's $1.1 billion of debt, subtract $42 million for its cash on hand, and the company's total enterprise value—a valuation measure that totals up those items in such a fashion—is just $2.85 billion."

Newspapers are taking a beating every where. In 1993 the Boston Globe sold for over $1 billion. Last year it was being marketed for around half that ($500 to $600 million). Most newspapers have faced a crushing blow because of the Internet and the rise of the new media. The Wall Street Journal, which was sold by the Bancroft family to Rupert Murdoch's News Corp for $5 billion (roughly twice its value on the stock market) is a happy exception to what is going on in old media. The fact the Bancroft family -- which seemed very connected to its publication -- sold it at all, demonstrates how concerned they were about the future of their holding.

Increasingly newspapers are trying to make the shift to the web as their primary media vehicle. New York Times has even gone so far to say that it could be exclusively online in a few years. Unfortunately, many newer companies are well ahead of them in this game and brand loyalty simply isn't what it use to be. The only newspapers that have enjoyed an increase in advertising dollars in recent years are those that are free. Be the writing in the newspaper or on the Internet, the writing on the wall isn't very positive for many of the strongest names in print media.

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Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

First New Refinery in Decades

There are only a few operating refineries in the country. The bureaucracy to get a license for such is years and the political environments are very hostile to the development of energy independence -- a stated priority of virtually every politician. With the average cost of gasoline approaching $4 a gallon, that might all be changing.

For the first time since 1976, the International Herald Tribune is reporting that the path is being open for the creation of a new refinery in South Dakota. This is the first new one in this country since 1976 and should have the capacity to produce 400,000 barrels of crude from Canada daily. This will certainly contribute to lower energy prices.

In addition to being good for energy independence, it has the potential of creating almost 5,000 short term jobs in the plant's construction and 1,800 long term jobs for those who will work at the plant once completed. The company, Hyperion Resources, has indicated that those jobs will have an average salary of $20 to $30 an hour. Good paying jobs in a part of the country that needs them.

I, for one, am mainly pleased to simply see that the US is taking some small step in the effort towards energy independence. If you want to call $10 billion, the cost for the project, small. Energy independence, which makes our economy strong, our people prosperous, and our nation more secure from our enemies (who are the biggest beneficiaries of our current energy crisis) needs to be at the top of our nation's priorities. Steps like the opening of this refinery are certainly actions in the right direction.

According to recent surveys on marketing, most advertising attracts sellers (others who want you to buy more ads) and not buyers. Do you want to know why? Email info@HoustonBusinessShow.com and put "marketing audio" in the subject line and we will get it to you.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

How Liberal is MSNBC?

MSNBC is largely considered "liberal", even "flaming liberal" in the eyes of those who describe themselves as conservative. I've noticed this for a long time and it has even showed up in its sister network's (NBC) approach to the news. However, I didn't think it reached the point that other media that is often described as liberal in their own right, would start to take notice. But MediaBistro.com has noted just such a phenomenon.

"Add the Washington Post and Time Magazine to the list of organizations recently questioning the leftward shift by MSNBC. That list also includes the New York Times, the Associated Press...oh, and the White House."

We all know the White House has been unhappy, since President Bush is the network's primary target each day. But the New York Times? The Washington Post? Time Magazine? Who would have guessed. The article continues:

Time magazine's James Poniewozik takes on Keith Olbermann following the anchor's Special Comment on Friday. "Olbermann is edging ever-closer to self-parody, or, worse, predictability," he writes. "He sounds like just another of the cable gasbags he used to be a corrective to."

Continuing: An MSNBC insider gave TVNewser another take. "MSNBC has doubled down on Keith Olbermann, but they give up a lot in doing that," our insider said. "They didn't set out to be left wing, they didn't want to be left wing. But Keith Olbermann let the freak flag fly and did huge numbers as a result. I believe there's a revolt coming."

Than there is the Washington Post: Howard Kurtz writes about what "top NBC journalists," are saying about the network.

"NBC and its cable outlet have become more integrated since MSNBC moved to the 30 Rockefeller Plaza headquarters in New York last fall, a trend accelerated by the sharing of journalistic talent during the campaign," writes Kurtz. "Some top NBC journalists say privately they are troubled by the overlapping identities."

He writes of their primary night coverage, "anchored by (Chris) Matthews, a one time Democratic operative, and Olbermann, the 'Countdown' host who recently finished one anti-Bush commentary by instructing the president to 'shut the hell up.'"

Kurtz quotes people from Ed Gillespie of the GOP to Democrat Terry McAuliffe who charge MSNBC with pro-Obama bias. NBC SVP Phil Griffin disagrees. "To call us an arm of the DNC is a joke," he says. "We have people with multiple points of view. Everyone is getting a little thin-skinned. We argue and debate every topic."

This writer contends that those arguments are being done by journalists who are defending positions against the Matthews and Olbermanns out there with views that they don't actually maintain. That is a tough task to say the least. MSNBC is quickly becoming one of the most liberal networks on television and it is over flowing into the editorial views of NBC. That is costing that network's anchor (Brian Williams) in ratings. I agree with Time Magazine, if Olbermann keeps this up, we will be turning to the Daily Show for serious content.

According to recent surveys on marketing, most advertising attracts sellers (others who want you to buy more ads) and not buyers. Do you want to know why? Email info@HoustonBusinessShow.com and put "marketing audio" in the subject line and we will get it to you.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

NYT, MSNBC, and the Convergence of Media

For quite some time I have been singing the praises of the convergence of media. The more media can combine its forces -- radio, web, print, TV, and more -- the greater the reach those media will enjoy. I recently noted another example of this with the recent joint project between the New York Times and MSNBC.


I first got word through updates from Media Bistro:

TVNewser received this internal New York Times email from an anonymous tipster, apparently detailing a new program beginning today on MSNBC. The email:

MSNBC (Check your local listings) Today at 2:00 p.m.


The New York Times Special Primary Edition, a new NYT/MSNBC political program hosted by John Harwood debuts today at 2 p.m. Guests include Adam Nagourney, Pat Healy, Jeff Zeleny, Gail Collins and other Times reporters.


This is the first in a series of special programs featuring Times journalists which MSNBC hopes to broadcast throughout the rest of the political season. Segments will also run on NYTimes.com.

We hope you will tune in.


We have calls in to MSNBC to find out more information...

More: Could this be a further expansion of the 4-month old between NYT and CNBC?

Update: The hour kicked off with Harwood and MSNBC's Contessa Brewer (not mentioned in the original email) anchoring, with the NYT's Nagourney on set. A NYT logo is seen in the lower third...

I didn't get to see it, but I am interested in seeing it in the future. It is an example of the world's most significant print publication reaching out into the electronic world of TV to find new audience. Expect more of it. It is the convergence of media and it works.

For a copy of the free audio program and free report, "Why Your Marketing Isn't Working," email Info@HoustonBusinessShow.com and put "marketing" in the subject line.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

Creating the New Media

The Internet has turned the world upside down. Brick and mortar has been rapidly replaced by click and portal. People have huge businesses without a building and the hottest TV networks are online.

For example, YouTube wasn't just another "website", but was the first new major network of the 21st century. Clever websites are not purchased by companies like Google for over $1.6 billion. A completely new media platform that has the convenience of the web and the visual qualities of TV apparently are.

The changes going on through the Internet are becoming an obsession of mine, something I discuss on my radio show (see video above), write about in this blog, and even think about when I'm alone (while looking at websites that fuel this interest).

Adding to this Internet debate is a website I recently stumbled on called Brightcove.com. The purpose of the site is to help people and businesses to create online TV networks of their own. Their client list is impressive, including A&E and CBS News (broadcast and cable), The New York Times and The Wall Street Journal (newspapers), as well as Time and Prevention (magazines). However, the site's value isn't limited to companies in the media, but to any company trying to develop creative ways to attract and keep customers.

What is most interesting about Brightcove is that you don't have to be a mega corporation to create your own online network. Instead, they offer options that allows small businesses to have the platform at no cost and share revenue for advertisements that they can run on the site they give you (with plenty of room for additional inventory). This makes it possible to have a very powerful media platform with minimal investment.

In addition, the site offers several lengthy articles on how to make the most of this impressive tool. I've spent hours on the site and I suggest you spend time there too.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and is Publisher of the Houston Business Review.

Roger Clemens Goes Back to NY

It is odd, but I get the sense that both my town of Houston and the Big Apple of New York are giving collective sighs of relief that "the Rocket" is going back to the Yankees. Yankees are pleased because their guy is back home. Houston is pleased because we can possibly pick up a few high quality (and very needed) players with change to spare for the dollars required to keep Clemens.

I, personally, wanted to have Clemens retire in Houston. There are no Hall of Famers from the Astros and I was hoping that Clemens would be one of the first (with Bagwell, who should be a shoe in). Instead he will likely be one of the many who wear Yankee uniforms in the great museum.

I use to think retiring in Houston would have certain economic benefits for Clemens, but I don't think it will matter any more. He is rich beyond measure and I don't think he needs to make many long term economic decisions to abundantly secure his future. Furthermore, Texans love him. He will always be the kid from Spring Branch (my kids go to the High School he went to), who has his "Roger Clemens Foundation" sign littered on many good projects. His foundation even provided a scholarship to my daughter to take a dual credit college class she took.

I have no doubt that Clemens will settle down here for good soon, his kids and wife are entrenched in the area. He will likely make as much, or more in that next career as he does now as an athlete. He will probably have a dealership, promote HEB grocery stores or others, and will be an all around good citizen. The economics of Roger Clemens is very good.

The Decline of Newspapers... A Personal Story

We have all seen the stories about the massive decline of newspapers in recent years and it is reflected in newspapers being offered for around half price (not at the news stand, but in M & A deals) and practically having to have to give ads away in order to stay afloat. I recently have had a personal incident happen that brings this reality very close to home.

I stopped subscribing to dailies years ago, but I do have a ritual of getting the Sunday newspaper. Sometimes it is the Houston Chronicle, other instances it is the New York Times, and still, other times, I get both. My wife and I might grab coffee or go grocery shopping on Saturday or Sunday and just pick one up along the way. We did just that on Saturday. I grabbed a newspaper and put it with the milk, fudge bars, and other necessities. When we got home we put all our bags on the dining room table and went to work putting things up. Well, here it is on Sunday evening and I just walked pass the table, and guess what I found there? A Sunday paper still in the grocery bag. If my wife sees this, it will likely be my last newspaper.

So did I deprive myself of news today? Not hardly, instead I get the exact news I want, when I wnt it, online. No longer do I fumble through pages trying to find articles worth reading. No longer do I find milk from my cereal on the corners of the paper. No longer do I wonder where that great article was that I read, instead I simply put the keywords in and the name of the publication, and eureka, the article appears.

Still, traditions die hard, so I probably will keep on getting a newspaper out of habit. In fact, as soon as I'm done writing this, I'll run to the dining room and get reading. But you and I will know my secret, I get my serious reading online.

Do Blogs Hurt Journalism?

I'm not much of a fan of the editorial bent of PBS, but I do love how thorough it is in its coverage. Tonight I saw a documentary on its program Frontline, where it discussed the impact that the Internet was having on journalism (it is significant and the network actually did a fine job demonstrating such). Over all, the future is very dim for paper and ink of newspapers in particular, according to the first episode in a series.

You would think that liberals would be thrilled because of all the ink that won't go into polluting the environment and all the trees that would be spared. Furthermore, since the blog is the new force that seems to be replacing traditional media (according to the program) and it is dominated by liberals, you would think PBS would be dancing in the streets! PBS seems to have a very different view.

Frontline argues that the only serious journalism is in traditional media and in newspapers in particular. For years the front page of the New York Times has provided the lead stories of the nightly news programs at CBS, NBC, and ABC. If newspapers keep getting smaller and editorial staffs keep getting leaner, who will write the truly "serious" stories?

Yet, the program pointed out that some of the most serious stories of the last year became that way because of blogs. In particular they mentioned the incredible story of former Rep. Mark Foley and his potential inappropriate relationships with young pages that many believe contributed to the huge problems Republicans faced in last November elections. There is also the story that CBS News' anchor Dan Rather had a deceptive and politically motivated source on his broadcast about the military service record of President George Bush that was driven by a blog. That story was so damaging that the veteran newsman was forced to resign after four decades at the network. These stories were powered largely by "unprofessional" bloggers and not the major media.

I'm not convinced that traditional journalism is any where close to dying at the hands of blogs. However, if they do die, I am actually very optimistic about the ability of the bloggers to find the stories that were covered by traditional journalism. Real people who live where the stories happen, not typical academicians who are often politically motivated and unschooled in the real world. Sure, the vast majority of the bloggers are ideologues. But at least their readers know it since I have seen very few who hide behind the mask of a so-called "objective media standards."

As a strong believer in the free market, I'm not at all surprised by the decline of the press at the hands of the Web. Newspapers had been taking a beating for years with the rise of Conservative talk radio in the 1980s. Before most had ever even heard of the "World Wide Web" newspapers were being sold and merged, left and right. When I was growing up it was common for their to be a morning and evening edition every day. We haven't seen those for years. The market provides what the people want. And, although disheartening to the liberals out there who really believe they know what is "best" for us, I believe that the market will also provide what we need. A largely unpaid and volunteer army of journalists that is committed to the truth as they see it; yet honest enough to admit when it is merely their opinion. If "professional" journalists had done that, they may not be on the brink of extinction today.

Old Spice Tries to Reach Young Guys

The purpose of advertising is to create awareness about a brand -- sure it's suppose to sell things too -- but getting the name out there is a primary concern. That's why advertisements don't typically have long educational messages or persuasive speeches, but usually cut to the chase and hope that their clever little line and/or visual will make you remember them.

Each week I get Sports Illustrated and this week I noticed the full page advertisement for Old Spice on the back cover. It is a photo of Faye Dunaway (circa 1968) showing her lounging on a couch and looking very attractive. I didn't like the line that went with it, however, which was "If your grandfather hadn't worn it, you wouldn't exist" ("it" would be Old Spice, of course). According to the New York Times, this ad is part of an aggressive campaign developed by agency Wieden & Kennedy, which is best known for the "Just Do It" campaign for Nike. Old Spice is investing $100 million in its efforts this year alone.

I found this ad irritating. After all, it is kind of disconcerting thinking about the process that they are implying as it relates to my grandparents. I think you know what I mean. But more importantly, I almost get the impression that they think I owe them something. "Hey, buddy, since you wouldn't exist without us, you need to guarantee our existence." I don't do very well with guilt trips and it really speaks of desperation to me.

My initial response was to write a blog entry, but as you can see I also did some research and found that this is part of a much larger campaign. One of the ads (see the photo above) actually made me blush at the sight of an ice cream cone! This ad isn't my style either. So for me, this ad campaign is coming up short.

However, this campaign wasn't for me, it is clearly an appeal to younger men and not those in their 40s who are very committed to the products they use (I like rubbing alcohol after I shave). They are going to a group that could be more easily motivated by such ads. A younger generation. Furthermore, the ad did catch my attention enough to do a little research and I actually spent multiples more in time than the company who developed the campaign believed I would. My Google search on the campaign indicates that I'm not the only one, there is a great deal of "ink" devoted to this story, resulting in millions of dollars in brand awareness. As I pointed out at the beginning, that is one of the primary reasons companies do ad campaigns. This blog entry is just one more example of free exposure that the brand received, even if it wasn't completely favorable.

Katie Couric's Big Day

Today was Katie's big day as host of CBS Evening News. She made history by being the first female anchor of the most prestigious and important 30 minutes of news. Yes, I know, that is a lot of hyperbole, but that is the media's position on it, not mine. In reality, evening news is in desperate shape and Katie Couric wearing little to no clothes would not be able to likely save its staggering decline in viewership (by the way she was fully and appropriately dressed). Furthermore, the approach they took with Katie will likely contribute to this media's further decline.

First of all, the new approach is no longer the evening news. It is, instead, a mini version of a news magazine such as 20/20, Primetime Live, or 60 Minutes. Instead of making sure the major news stories were covered in less than 30 minutes, Katie gave Morgan Spurlock of "Supersize Me" fame an opportunity to trash our "divided nation" and to express his opinion that we need to stop operating in extremes in her new "Free Speech" segment. Furthermore she had Thomas Friedman of the New York Times on who discussed how we need to restore the friendly US that much of the world loved and appreciated (and often used as a doormat, but we won't go there). The new format was mildly entertaining, but it wasn't the "Evening News."

Second, it isn't the right approach to reach the typical Evening News viewer. That viewer is 60 years old and likes to hear from older sons (such as Brian Williams and Charlie Gibson) and not necessarily from that "chatty" Couric girl. I'm just talking the typical senior, in my opinion, not necessarily my view. I don't see her surviving long trying to reach the senior crowd. Further, the networks are actually trying to distance themselves from seniors and are trying to pursue the all important Accumulators -- 35 to 55 year olds who largely drive the economy today. Which is exactly why they pursued Katie, who falls in the age group and other parts of that key demographic.

Third, she won't likely reach the Accumulators either. Most of them are doing a lot of things at 5:30, but watching the evening news isn't one of them. They are picking up kids, making meals, taking care of parents, or several other things that have nothing to do with the smiling Katie. This audience is reached now, largely, through the Internet, which allows them to watch the footage they want to watch and see it when they care to see it. In no time the podcast version of the news will have a much larger audience then the TV broadcast, but with the rate evening news is going, that won't be saying much.

I hate to be negative. I actually like Katie and miss her on the Today Show, but I believe this experiment will fail and she will have an audience significantly smaller than she did early each morning on NBC. By the way, the morning shows like Today are about the only viable way to reach the all important Accumulators because they are busy multi tasking and find the background noise of information and the relaxed environment of the program a great way to launch a day. It is sad she left this viable place to reach an audience to go to the largely dead network news. But don't worry, we will likely see her on some other day time show in the not too distant future. Watch out The View!