Will CBS 60 minutes Get a Pass on the Oil Boom?

This past Sunday 60 Minutes (CBS) did an "expose" about the forces behind the explosive increase in oil prices. Unfortunately, they limited their discussion to mere oil speculation and missed several other factors that drove prices up. A few of them include:

• The rapid drop in the value of the dollar since 2001. There has been a 40 percent drop since that time. This alone would lead to an increase in fuel costs.
  
• People seem to forget that the wars in the Middle East are in the heart of where oil is produced. It doesn't take a rocket scientist to understand that the possibility of disruption can lead to an increase prices.


• Since 2001 there has been a rapid increase in all commodities, not just oil. Some of those commodities have seen a bigger increase than oil. Is there collusion going on in all these industries or are there simply larger business pressures playing a role? 60 Minutes didn't even consider this possibility.
  
• 60 Minutes completely ignored the link between an expanding economy (which increased the demand for oil and therefore led to higher prices) and the recent recession (which has decreased demand and recently led to lower prices). This is something that would be covered in a high school economics class, but again ignored by 60 minutes.


• There was no mention in the dramatic change in geo-politics since September 11th, 2001, including the rise of al-Quada, the growing hostilities in the Middle East, the disdain of Hugo Chavez of Venezuela towards the US, and the Nigeria crisis that has led to a disruption of supplies. These are among the factors that 60 Minutes did not even consider.


• Then there is the rapid economic expansion of China and India that has only added to the demand on every commodity (as mentioned earlier), including oil. Again ignored by 60 minutes.


• High prices in fuel led to a dramatic decrease in travel in the US by several billions of miles. This has led to a decrease in demand and a decrease in prices. This further proves that there was more than mere speculation involved in the rise of fuel prices.

These are just a few of the things 60 Minutes didn't address. One can easily go on, unless you have an apparent agenda like CBS. So far, virtually everyone in the media has given the network a pass, with the rare exception of Eric Bolling at Fox Business. Currently he is one of the only serious financial journalists to address the poor reporting by CBS. Maybe most journalists simply didn't watch the CBS program or maybe they don't believe they should hold their fellow news journalists accountable. All I know, is that the news industry needs to be held to a higher standard.

Kevin Price is a syndicated columnist whose articles frequently appear at ChicagoSunTimes.com, Reuters.com, USAToday.com, and other national media. Kevin Price is Host of the Price of Business (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at PriceofBusiness.com. Visit the archive of past shows here.

Katie Couric's Big Day

Today was Katie's big day as host of CBS Evening News. She made history by being the first female anchor of the most prestigious and important 30 minutes of news. Yes, I know, that is a lot of hyperbole, but that is the media's position on it, not mine. In reality, evening news is in desperate shape and Katie Couric wearing little to no clothes would not be able to likely save its staggering decline in viewership (by the way she was fully and appropriately dressed). Furthermore, the approach they took with Katie will likely contribute to this media's further decline.

First of all, the new approach is no longer the evening news. It is, instead, a mini version of a news magazine such as 20/20, Primetime Live, or 60 Minutes. Instead of making sure the major news stories were covered in less than 30 minutes, Katie gave Morgan Spurlock of "Supersize Me" fame an opportunity to trash our "divided nation" and to express his opinion that we need to stop operating in extremes in her new "Free Speech" segment. Furthermore she had Thomas Friedman of the New York Times on who discussed how we need to restore the friendly US that much of the world loved and appreciated (and often used as a doormat, but we won't go there). The new format was mildly entertaining, but it wasn't the "Evening News."

Second, it isn't the right approach to reach the typical Evening News viewer. That viewer is 60 years old and likes to hear from older sons (such as Brian Williams and Charlie Gibson) and not necessarily from that "chatty" Couric girl. I'm just talking the typical senior, in my opinion, not necessarily my view. I don't see her surviving long trying to reach the senior crowd. Further, the networks are actually trying to distance themselves from seniors and are trying to pursue the all important Accumulators -- 35 to 55 year olds who largely drive the economy today. Which is exactly why they pursued Katie, who falls in the age group and other parts of that key demographic.

Third, she won't likely reach the Accumulators either. Most of them are doing a lot of things at 5:30, but watching the evening news isn't one of them. They are picking up kids, making meals, taking care of parents, or several other things that have nothing to do with the smiling Katie. This audience is reached now, largely, through the Internet, which allows them to watch the footage they want to watch and see it when they care to see it. In no time the podcast version of the news will have a much larger audience then the TV broadcast, but with the rate evening news is going, that won't be saying much.

I hate to be negative. I actually like Katie and miss her on the Today Show, but I believe this experiment will fail and she will have an audience significantly smaller than she did early each morning on NBC. By the way, the morning shows like Today are about the only viable way to reach the all important Accumulators because they are busy multi tasking and find the background noise of information and the relaxed environment of the program a great way to launch a day. It is sad she left this viable place to reach an audience to go to the largely dead network news. But don't worry, we will likely see her on some other day time show in the not too distant future. Watch out The View!