Monday, May 05, 2008

NYT, MSNBC, and the Convergence of Media

For quite some time I have been singing the praises of the convergence of media. The more media can combine its forces -- radio, web, print, TV, and more -- the greater the reach those media will enjoy. I recently noted another example of this with the recent joint project between the New York Times and MSNBC.

I first got word through updates from Media Bistro:

TVNewser received this internal New York Times email from an anonymous tipster, apparently detailing a new program beginning today on MSNBC. The email:

MSNBC (Check your local listings) Today at 2:00 p.m.

The New York Times Special Primary Edition, a new NYT/MSNBC political program hosted by John Harwood debuts today at 2 p.m. Guests include Adam Nagourney, Pat Healy, Jeff Zeleny, Gail Collins and other Times reporters.

This is the first in a series of special programs featuring Times journalists which MSNBC hopes to broadcast throughout the rest of the political season. Segments will also run on NYTimes.com.

We hope you will tune in.

We have calls in to MSNBC to find out more information...

More: Could this be a further expansion of the 4-month old between NYT and CNBC?

Update: The hour kicked off with Harwood and MSNBC's Contessa Brewer (not mentioned in the original email) anchoring, with the NYT's Nagourney on set. A NYT logo is seen in the lower third...

I didn't get to see it, but I am interested in seeing it in the future. It is an example of the world's most significant print publication reaching out into the electronic world of TV to find new audience. Expect more of it. It is the convergence of media and it works.

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Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

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