Thursday, December 13, 2007

Creating the New Media

The Internet has turned the world upside down. Brick and mortar has been rapidly replaced by click and portal. People have huge businesses without a building and the hottest TV networks are online.

For example, YouTube wasn't just another "website", but was the first new major network of the 21st century. Clever websites are not purchased by companies like Google for over $1.6 billion. A completely new media platform that has the convenience of the web and the visual qualities of TV apparently are.

The changes going on through the Internet are becoming an obsession of mine, something I discuss on my radio show (see video above), write about in this blog, and even think about when I'm alone (while looking at websites that fuel this interest).

Adding to this Internet debate is a website I recently stumbled on called Brightcove.com. The purpose of the site is to help people and businesses to create online TV networks of their own. Their client list is impressive, including A&E and CBS News (broadcast and cable), The New York Times and The Wall Street Journal (newspapers), as well as Time and Prevention (magazines). However, the site's value isn't limited to companies in the media, but to any company trying to develop creative ways to attract and keep customers.
What is most interesting about Brightcove is that you don't have to be a mega corporation to create your own online network. Instead, they offer options that allows small businesses to have the platform at no cost and share revenue for advertisements that they can run on the site they give you (with plenty of room for additional inventory). This makes it possible to have a very powerful media platform with minimal investment.
In addition, the site offers several lengthy articles on how to make the most of this impressive tool. I've spent hours on the site and I suggest you spend time there too.
Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and is Publisher of the Houston Business Review.

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Anonymous Anonymous said...

Here's some examples of how businesses are using video on the internet

1:32 AM  

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