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Monday, December 10, 2007

Search Engine Friendly

I actually feel guilty that I, personally, only write around 10 or 11 articles a week (around 4 here and more at HoustonBusinessShow.com). I know, it sounds ridiculous, but when your blogs and web platforms have the reach we enjoy, I feel like I should be writing as long as I'm awake.

Articles on our web platform are found very high on Google searches and enjoy a very high response. In fact, dBusinessNews released information about the extent of our search engine optimization reach compared to other major media web sites such as the Houston Chronicle, the Houston Business Journal, and even national media sites.

Here is a comparison of the HoustonBusinessReview (which is media central on our sites) and other major websites:

Newspapers

Houston Chronicle. Chron.com has a Search Engine Optimization rating of 82%.
Houston Business Journal (HoustonBusinessJournal.com) has a Search Engine Optimization rating of 86%.

TV Stations

KPRC (Click2Houston.com) has a Search Engine Optimization rating of 87%.
KHOU (KHOU.TV) has a Search Engine Optimization rating of 57%.
KTRK (KTRK.com) has a Search Engine Optimization rating of 70%.

Radio

KTRH has a Search Engine Optimization rating of 59%.
KPRC has a Search Engine Optimization rating of 55%.
KSEV has a Search Engine Optimization rating of 80%.
News Websites

HoustonBusinessReview.com has a Search Engine Optimization rating of 92 percent.

HoustonBusinessReview.com is the only local website that has a DomainTools.com rating of an "A" (with 90% plus being an "A"). This rating is usually relegated to national media. For example:

Forbes.com has a Search Engine Optimization rating of 91%.
Fortune.com has a Search Engine Optimization rating of 92%.
CNNMoney.com has a Search Engine Optimization rating of 92%.

However, many prominent national media failed to reach the 90 percent threshold, including the Wall Street Journal, ABC News, MSNBC.com, and many others.

Combined with all of our experts and the content I provide, we have a massive reach. Learning how to have search engine friendly content is crucial in web marketing. That will be the focus of posts in the future.

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