Tuesday, August 07, 2007

AFA for Fox

This from a recent Media Bistro ezine:

The American Family Association (AFA), a group standing for "traditional family values", has announced it will fight a boycott of FNC advertisers. Groups including Brave New Films and MoveOn are leading an effort to boycott Fox News Channel advertisers. Now, the AFA is organizing a counter-attack. "Every advertiser the liberals want to target for a boycott, we will target to promote," says AFA chairman Donald E. Wildmon (photo).Liberal groups are also trying to convince Home Depot to cease advertising on the network. A Home Depot spokesperson says the company will not pull its ads because it is "not in the business of censoring media" and needs "to reach (its) customer base through all mediums available."

I would also venture that Fox News provides an excellent demographic for businesses like Home Depot. Furthermore, Home Depot is a business and few businesses will find a friendlier place than Fox News.
I have to admit, I'm not nearly as aware of advertisers on Fox as I should be. This is funny, because during the work day I do very little channel changing. I'm going to start taking a closer note in the future in order to follow AFA's example. I believe viewers need the type of perspective that Fox seems to be the only one willing to provide. I hope others go out of the way to support this pro-business network.

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