Wednesday, December 26, 2007

New Way to Buy and Sell Real Estate

Andy Valadez of Marketing Dynamics likes to say -- "For Sale By Realtor, What a Novel Idea!" He's right, Realtors have taken a beating in recent years due to the rise of the "for sale by owner" concept. It blows my mind. I can't imagine anyone taking the risk of buying or selling a home without the help of an expert. Expertise is exactly what Realtors provide. Unfortunately all they tend to convey is selling information.

It is because of this situation that I have developed, with Andy, "HoustonsNeighborhoods.com." This innovative program replaces sales rhetoric with authoritative information. Moves the Realtor from mere promoter to expert. And provides information and serious opinion where one could only find propaganda.

On today's Houston Business Show (M-F at 11 AM at CNN 650), Jason Higham of Veritas Mortgage, Donald Leonard of ReMax Northwest, Andy Valadez and I discussed this exciting new paradigm that will change the way Real Estate is sold. Multimedia in scope (video, photos, audios, radio, articles, and more), we believe it will become the first place Houstonians will go for information.

Expect more information on this innovative concept in the weeks and months to come.

The above video includes Andy Valadez, Donald Leonard and Cisco Dowdell (also of Marketing Dynamics) on the HoustonsNeighborhoods.com concept. Just click the photo above and then click the "Movers and Shakers" segment. Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650). To get the best in business news and information subscribe to the weekly HoustonBusinessReview.com newsletter, which is available at no charge.

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