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Monday, February 04, 2008

Fox's Super Bowl Coup

Any regular reader of this blog knows I'm a big fan of Fox. All the more so with recent success they enjoyed with the Super Bowl over the weekend.

It was, without question, one of the best games in the history of the game. In fact, it was one of the best games in the history of all games. This is certainly one that is destined to go down in history. It was one of those games where I am sure many called others saying, "you have to watch this."

I was delighted to see that Fox pulled it off without a major wardrobe dysfunction and all the Any regular reader of this blog knows I'm a big fan of Fox. All the more so with recent success they enjoyed with the Super Bowl over the weekend.

It was, without question, one of the best games in the history of the game. In fact, it was one of the best games in the history of all games. This is certainly one that is destined to go down in history. It was one of those games where I am sure many called others saying, "you have to watch this."

I was delighted to see that Fox pulled it off without a major wardrobe dysfunction and all the embarassment and cost (in fines) that can come with that. Yes, Paula Abdul was a little stiff, but she remained in clothes.

The commercials were solid and, thanks to the network's relationship to MySpace.com, people will find those spots archived. that means these commercials will have an after life like we have never seen before. Furthermore, with the commercials strategic location in the world's premeir social network, all the advertisers will be able to monitor public opinon on the spots. This will provide an unprecedented level of research.

Also, Fox had the opportunity to promote its new line up of programming both on TV and online at MySpace (where you see those ads pop up repeatedly).

In the end, Fox was great for the fans and its clients, proving once again why Murdoch is one of the most brilliant people in media today.and cost (in fines) that can come with that. Yes, Paula Abdul was a little stiff, but she remained in clothes.

The commercials were solid and, thanks to the network's relationship to MySpace.com, people will find those spots archived. that means these commercials will have an after life like we have never seen before. Furthermore, with the commercials strategic location in the world's premier social network, all the advertisers will be able to monitor public opinion on the spots. This will provide an unprecedented level of research.
In the end, Fox was great for the fans and its clients, proving once again why Murdoch is one of the most brilliant people in media today.

Kevin Price is Host of the Houston Business Show (M-F at 11 AM on CNN 650) and Publisher of the Houston Business Review. Hear the show live and online at HoustonBusinessShow.com. Visit the archive of past shows here.

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3 Comments:

Anonymous Jake Matthews said...

Wow, you called the Fox assessment DAYS before the major media:http://www.foxnews.com/story/0,2933,328605,00.html. Great job!

8:40 PM  
Anonymous Anonymous said...

I'm with you. For a guy as old as Murdoch, you have to be impressed with how clever his operations are.

9:26 PM  
Anonymous Don't Trust Fox said...

Murdoch is a right wing Ted Turner. I think he is power hungry.

10:27 PM  

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