Naked Cowboy Sues M&Ms

M&Ms is in trouble. They have a cowboy gunning for them. A naked cowboy. John Burck, better known as the Naked Cowboy (although he does wear boots, guitar, cowboy hat and white underpants), has been singing and playing his guitar in New York City for years now and, lately, he's been getting more attention than usual.

People have been approaching him with statements ranging from warnings to congratulatory remarks. "Congratulations on the new deal with M&Ms." "Dude, M&Ms has ripped you off!" "They have a video about you and M&Ms down the street." For a while, he simply ignored them, but his curiosity finally got the best of him. He went down the road and saw the film footage of a M&M that looks just like him. "Hey, where's my check?" I'm sure he thought.

It isn't coming, unless that is, he wins his new lawsuit for $6 million. Yes, that may be overkill, but M&Ms wasn't particularly smart in the way it did things. Besides using an image very close in resemblance to Burck, it appears that the company actually gave him credit for the inspiration when they introduced the character.

If M&Ms wanted to make a quick correction, they would offer Burck a contract.

* Imagine the footage of the original and the M&M fighting over his guitar!

* Think of Burck, spray painted to look like the M&M in an effort to be loved as much as the chocolate.

* Or, how about the two trading places, with Burck coming out of a bag and the M&M singing on Times Square.

The possibilities could be endless if the two chose to make money, instead of war.