Is "Head On" the Pet Rock of Health Care?

I was watching the news (ABC' Good Morning America) this morning and the topic of "Head On" came on the screen with the irritating commercial of the lady applying, what looks like lip baum, repeatedly to her forehead and the announcer telling us "Head On, apply directly to the forehead." He says it enough times that the typical viewer will get a headache.

I, like many others, wondered if it worked, especially since I noticed it recently removed the claim that it "cured headaches." It has over 6 million in sales, isn't that the necessary "proof in the pudding"? The news report was very inconclusive, finding some that said it helped, others who said it didn't, and others still who said it made their headaches worse.

In the end, the report noted that the number one ingredient to Head On was wax. That's certainly a little suspicious and it reminds me of the good old pet rock, which may have more therapeutic value for headaches than Head On. How? If you apply a pet rock "directly to the forehead" hard enough it might knock you out for a while and give you a break from your headache. I'm not recommending this, of course, but it is a thought.

My instincts are telling me that you might want to save your Head On and put on the shelf next to that pet rock you bought in 1975. They both could make excellent conversation pieces.