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Tuesday, October 24, 2006

A Gold Star for Brian Kilmeade

Brian Kilmeade of Fox News hit the nail on the head this week when he expressed his frustration over the way business news is delivered. Kilmeade, who wears many hats but is the chief sports analyst for the popular Fox & Friends show, heard the business news headlines and was shocked of how they were delivered. He heard reports of businesses reaching their highest level of sales, but failing to meet analysts expectations. He heard other stories about the stock market's all time high, but fundamentals being such that long term growth is doubtful. He said (paraphrase): "That's the thing I hate about business news. Every story, regardless of how good or bad, has exceptions that make you wonder if there are any winners or losers. I'm always asking, 'was that good news or bad?' That's what I love about sports, either they win or they didn't. We need that kind of clear reporting in business news." I couldn't agree with him more. When I hear most stories these days -- be it business, politics, or what ever -- they are full of subjective speculation and fail to be hard news. It is about time that the news became the news again and make it clear when it is actually mere opinion.

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