Fox Business News Channel?

Jon Fine, in a recent article in Business Week, asks the question as to whether Fox News is serious about pursuing a Business News channel in light of the problems that CNBC has had. He concluded that, in spite of how choppy the environment, Fox's philosophy and its multi-media approach, would make it a likely success.

I agree with him on all points. The future of business news -- in fact all news -- is on the Internet. Increasingly, TV, radio, and newspapers will become supports to the Web, in my opinion. Furthermore, the case is even more obvious when it comes to reaching the business interested demographic, a group I call the accumulators. These people worship at the alter of time -- they want what they want, when they want it -- and that is why the web is so important. Fox's growing Web presence is accommodating that need.

Furthermore, I believe that most business owners have a Fox News view of the world and Rupert Murdoch will not only attract many of the CNBC audience, he will also bring on many more who have been disinterested in the current business news options.

One thing I have come to believe is that it isn't smart to hedge your bets against Murdoch. I think Fox Business News, or whatever they call it, will do very well.