Thursday, October 25, 2007

California Fire Fuels TV Ratings

If I have said it once, I have said it a million times, the media is in the bad news business. Again, not news, bad news. If people merely saw news or good news, it appears interest would be at a minimum. In the words of Don Henley, we want "dirty laundry." Proof of the power of bad news can be found in one of yesterday's article in Media Bistro's TVNewser:

Last night's special edition of 20/20 posted the program's largest audience in more than a year and its highest A18-49 and A25-54 numbers in more than eight months.
The Charlie Gibson-anchored special brought in 10.9M total viewers. In the A18-49 demo the hour had a 2.8 rating/8 share; in A25-54 it had a 3.7/10.

So when the media has the opportunity to talk about the fact that we will have one of the best home selling years in history this year or focus on the 1.5 percent of home owners who are in forclosure, what route do you think they will take? Sadly, bad news is good news for the media.

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